Noorin Virani is the Group Director of Data & Insights for LVMH. She was named one of the UK’s most inspirational women in Data & Technology and has held roles at L’Oréal, John Lewis and Harvey Nichols.
“I built House of Client to make sense of the world through the lens of brand relevance. I write about what brands do, what culture reveals, and what the wider world signals about how clients relate to the brands around them. My perspectives follow the forces shaping culture and identity, and how brands keep - or lose - meaning.”