“Summer is a time for switching off. Whilst much of the world is on holiday, House of Client is not.

I started Signals & Moves because I realised that whilst headlines are interesting, what they mean is even more so.
By September, I will have published 21 editions of the newsletter, and shared over 54 brand moves. It’s not always the biggest headlines that get chosen, but the ones that are most revealing.

The format is simple: Three Moves, their Signals and the Questions that should be asked. It’s the question that often reveals the real insight, and strategic action.

It never fails to strike me how the Signals – and Questions – usually end up serving as lessons for life.

You are hopefully receiving this special “Summer Signals & Moves” edition from House of Client as you are a subscriber. Your support means a lot.

If you prefer to listen, Signals & Moves is now on Spotify, read by me.

Thank you for being a reader,”

Noorin Virani
Founder, House of Client