Signals & Moves: Past Perspectives
A weekly perspective on brand culture, identity and client relevance.
Browse previous emails here.
July 2026
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![Levi's Stadium - covered batwing]()
Recognition, reading and resistance.
#13 - 1 July
Ft. Levi’s, Aesop, Polaroid. -
![France]()
Patriotism, participation and pearls.
#14 - 8 July
Ft. France, Taylor Swift, Mirra Andreeva.
June 2026
-
![The Pope Leo XIV]()
Wisdom, watches and walk-ons.
#9 - 3 JUNE
Ft. The Pope Leo XIV, Tolkien, Audemars Piguet, Swatch, Naomi Osaka, Nike. -
![Madonna Confessions II]()
Permission, promises and provenance.
#10 - 10 JUNE
Ft. Madonna, Grindr, McDonalds, China. -
![FIFA World Cup]()
Football, feeds and foundations.
#11 - 17 JUNE
Ft. The World Cup, Olivia Rodrigo, Versailles and Ozwald Boateng. -
![Toy Story 5]()
Villains, voices and vending machines.
#12 - 24 JUNE
Ft. Pixar, Matthew McConaughey and KitKat.
May 2026
-
![The Met Gala Bezos]()
Controversy, credibility and cancellation
#5 - 6 MAY
Ft. The Met Gala, Jeff Bezos, Estée Lauder, 111SKIN and Net-a-Porter. -
![Ferrari]()
Customisation, character and correction
#6 - 13 MAY
Ft. Ferrari, Vogue, Anna Wintour
and Disney. -
![Bad Bunny]()
Participation, preference and pressure
#7 - 20 MAY
Ft. Bad Bunny, Zara, BrandZ, Google, ChatGPT, and Bumble. -
![Laopu Gold]()
Meaning, mythology and momentum
#8 - 27 MAY
Ft. Laopu Gold, Hermes, Adidas, Timothée Chalamet and Victoria’s Secret.
April 2026
-
![Labubus on the beach]()
Hype, depth and the stretch to extremes
#1 - 8 APRIL
Ft. Labubu, Zara x Galliano, Apple and Jelly Belly. -
![Nutella]()
Price, symbolism and authenticity
#2 - 15 APRIL
Ft. Nutella, Starbucks, Omega and demand based pricing. -
![Louis Vuitton Sofa]()
Immersion, inclusion and identity
#3 - 22 APRIL
Ft. Louis Vuitton, Nike
and X -
![Starbucks]()
Coffee, convenience and closure
#4 - 29 APRIL
Ft. Starbucks, McKinsey, Agentic AI
and QVC.
