Signals & Moves: Past Editions
A weekly perspective on brand culture, identity and client relevance.
Browse previous emails here.
September 2026
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![John Galliano]()
Past, Persistence and Play.
#22 - 1 September
Ft. Galliano, Victoria Beckham and LEGO.
August 2026
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![Spotify Running Mode]()
Running, Reputation and Responsibility.
#18 - 5 August
Ft. Spotify, South Korea, K-Beauty and the EU AI Act -
![Meta Ray Ban]()
Privacy, Pleasure and Play.
#19 - 12 August
Ft. DEF CON, Meta, Beryl Cook, Bicester Village, Jo Malone, Fortnite -
![Bumble]()
Listening, Language and Lettering.
#20 - 19 August
Ft. Bumble, Sprite,Instagram. -
![Willy Chavarria]()
Attention, Alumni and the Need for Speed.
#21 - 26 August
Ft. Willy Chavarria, Trinity University, Unitree.
July 2026
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![Levi's Stadium - covered batwing]()
Recognition, Reading and Resistance.
#13 - 1 July
Ft. Levi’s, Aesop, Polaroid. -
![France]()
Patriotism, Participation and Pearls.
#14 - 8 July
Ft. France, Taylor Swift, Mirra Andreeva. -
![Gus T-Rex dinosaur]()
Fossils, Fonts and First dates.
#15 - 15 July
Ft. Gus the T-Rex, Sotheby’s, Norway, FIFA World Cup, Known. -
![Fearless Girl]()
Statues, Stars and Skies.
#16 - 22 July
Ft. Fearless Girl, Maserati, Canva, Pakistan International Airlines. -
![]()
Bots, Bottles and Banknotes.
#17 - 29 July
Ft. The Economist, Corona, Europe.
June 2026
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![The Pope Leo XIV]()
Wisdom, Watches and Walk-ons.
#9 - 3 JUNE
Ft. The Pope Leo XIV, Tolkien, Audemars Piguet, Swatch, Naomi Osaka, Nike. -
![Madonna Confessions II]()
Permission, Promises and Provenance.
#10 - 10 JUNE
Ft. Madonna, Grindr, McDonalds, China. -
![FIFA World Cup]()
Football, Feeds and Foundations.
#11 - 17 JUNE
Ft. The World Cup, Olivia Rodrigo, Versailles and Ozwald Boateng. -
![Toy Story 5]()
Villains, Voices and Vending machines.
#12 - 24 JUNE
Ft. Pixar, Matthew McConaughey and KitKat.
May 2026
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![The Met Gala Bezos]()
Controversy, Credibility and Cancellation
#5 - 6 MAY
Ft. The Met Gala, Jeff Bezos, Estée Lauder, 111SKIN and Net-a-Porter. -
![Ferrari]()
Customisation, Character and Correction
#6 - 13 MAY
Ft. Ferrari, Vogue, Anna Wintour
and Disney. -
![Bad Bunny]()
Participation, Preference and Pressure
#7 - 20 MAY
Ft. Bad Bunny, Zara, BrandZ, Google, ChatGPT, and Bumble. -
![Laopu Gold]()
Meaning, Mythology and Momentum
#8 - 27 MAY
Ft. Laopu Gold, Hermes, Adidas, Timothée Chalamet and Victoria’s Secret.
April 2026
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![Labubus on the beach]()
Hype, depth and the stretch to extremes
#1 - 8 APRIL
Ft. Labubu, Zara x Galliano, Apple and Jelly Belly. -
![Nutella]()
Price, Symbolism and Authenticity
#2 - 15 APRIL
Ft. Nutella, Starbucks, Omega and demand based pricing. -
![Louis Vuitton Sofa]()
Immersion, Inclusion and Identity
#3 - 22 APRIL
Ft. Louis Vuitton, Nike
and X -
![Starbucks]()
Coffee, Convenience and Closure
#4 - 29 APRIL
Ft. Starbucks, McKinsey, Agentic AI
and QVC.
